Anni Lu

Copenhagen, Denmark

Anni Lu

  • Anni Lu was founded in 2013 by Helle Vestergaard Poulsen, former creative director for a number of Danish fashion magazines. The name Anni Lu is a combination of the two persons inspiring Helle the most: her late mother Anni and her daughter Luella. The brand quickly became a darling of the Scandinavian fashion press, and has been worn by celebrities, royalties and fashion personalities alike, as well as nominated for several fashion prizes. Anni Lu's signature delicate jewelry is made by hand, featuring 14-karat solid gold and 18-karat gold plated sterling silver, sparkling crystals, seed beads and semi-precious stones -- and always displays a playful and bold use of color.

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